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The Higher Ed Podcast
The Consumer-Student w/ Jean Norris
Dec 19, 2023
Legendary guest Jean Norris discusses ethical sales practices in higher education, the changing role of admissions professionals, the impact of COVID-19 on enrollment trends, and the importance of adding value to the recruitment process.
28:28
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Quick takeaways
- Admissions representatives must understand the needs and desires of prospective students to attract and retain them.
- Institutions that embrace innovation in their admissions strategies and adapt to changes can thrive and achieve record-breaking enrollment numbers.
Deep dives
The Value and Role of Admissions Representatives
Admissions representatives are crucial for any institution as they serve as the front door and face of the college or university. In today's world, where there is increased competition and students have more power and choices, admissions professionals must understand the needs and desires of prospective students. By being the cheerleaders and effective communicators, admissions representatives can attract and retain students. They play a vital role in showcasing the value and unique offerings of their institution, ultimately leading to successful enrollments.
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