11min chapter

The Higher Ed Podcast cover image

The Consumer-Student w/ Jean Norris

The Higher Ed Podcast

CHAPTER

The Importance of Admissions in Higher Education

This chapter explores the role of admissions representatives, recruiters, and the marketing department as the face of the institution. It emphasizes the changing power and control of the student consumer in higher education, and discusses practical ways to understand and apply consumer-student insights in the enrollment cycle and admissions strategy. The chapter also highlights the impact of the COVID-19 pandemic on enrollment trends and the importance of effective leadership and adaptation in today's changing higher education landscape.

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