The Higher Ed Podcast cover image

The Consumer-Student w/ Jean Norris

The Higher Ed Podcast

00:00

The Importance of Admissions in Higher Education

This chapter explores the role of admissions representatives, recruiters, and the marketing department as the face of the institution. It emphasizes the changing power and control of the student consumer in higher education, and discusses practical ways to understand and apply consumer-student insights in the enrollment cycle and admissions strategy. The chapter also highlights the impact of the COVID-19 pandemic on enrollment trends and the importance of effective leadership and adaptation in today's changing higher education landscape.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app