The art of copywriting is a comparatively lesser-known but highly result-driven profession. A lot of people fail to understand its relevance and need in the modern digital age. Did you know that the most time-consuming part of copywriting isn’t the writing but the research? The witty taglines that we enjoy, take hours of research and team implementation! A good copy can totally change the game for your brand by bringing traffic to your website and generating leads. Steven Lewis, a professional copywriter, is our guest on the podcast today. As Director of Copywriting at a leading Australian company, Steven takes us through the profession and tells us what actually goes behind making a good copy.
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