The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: a16z's Jeff Jordan on The Ultimate Guide to Investing in Marketplaces, Two Core Features to Look for in All Marketplace Investments, Why Fragmented Supply is so Important & Lessons from Airbnb, Pinterest and Instacart on What Makes the Best Cohorts

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Jan 16, 2023
Jeff Jordan, General Partner at Andreessen Horowitz, shares his vast insights from leading OpenTable to its IPO and molding eBay's growth. He discusses the crucial role of fragmented supply in marketplace success and intelligent lead generation strategies. The conversation delves into the significance of network effects and user retention, using lessons from industry giants like Airbnb and Instacart. Jordan emphasizes the need for effective communication in navigating the investor-founder dynamic, offering practical advice for startups aiming for sustainable growth.
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ANECDOTE

From Disney to Tech

  • Jeff Jordan's transition into startups began at Disney, sparked by the internet's rise.
  • He became CFO of Hollywood Entertainment, which acquired Reel.com, aiming to pioneer video on demand.
INSIGHT

Early eBay Experience

  • Working at eBay during its early stages provided invaluable experience in building a business from the ground up.
  • This experience gave Jeff a strong understanding of network effects and their potential in businesses.
ANECDOTE

OpenTable vs. Fandango

  • OpenTable's fragmented supply (many independent restaurants) contrasted with Fandango's consolidated supply (few major movie chains).
  • While aggregating supply was harder for OpenTable, it created a stronger barrier to entry.
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