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Financial Feminist
A Guide to Building An Audience OFF Social Media
Jan 17, 2025
The impending TikTok ban sparks discussions on the importance of diversifying audience-building strategies. Discover effective techniques for transitioning followers to email lists and establishing stable online communities. Explore how to create valuable digital content like workshops and courses to foster a sustainable business model. Embrace resilience in the face of changing social media landscapes while navigating potential challenges for business owners. Learn to cultivate strong personal brands and community connections beyond just social media.
34:56
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Quick takeaways
- The potential TikTok ban highlights the risks of relying solely on social media for business growth, emphasizing the need for diverse engagement channels.
- To prepare for the TikTok shutdown, businesses should proactively safeguard their data and relationships by downloading content and converting followers to email subscribers.
Deep dives
The Impending TikTok Ban and Its Broader Implications
The potential TikTok ban carries significant implications for businesses that rely on social media for customer engagement and audience building. It is crucial to understand how such a ban could impact not just individual users, but the whole ecosystem of small businesses that utilize platforms like TikTok for marketing and content sharing. Small businesses have seen considerable growth through TikTok, with some users attributing their success stories, like book deals and viral campaigns, directly to the platform. The speaker emphasizes that TikTok's role has extended beyond entertainment, showcasing educational content and fostering social movements, suggesting that the ban might unjustly shut down an important channel for information and connection.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode