A Guide to Building An Audience OFF Social Media

Jan 17, 2025

The impending TikTok ban sparks discussions on the importance of diversifying audience-building strategies. Discover effective techniques for transitioning followers to email lists and establishing stable online communities. Explore how to create valuable digital content like workshops and courses to foster a sustainable business model. Embrace resilience in the face of changing social media landscapes while navigating potential challenges for business owners. Learn to cultivate strong personal brands and community connections beyond just social media.

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ANECDOTE

TikTok's Impact on Business

Tori Dunlap's business grew significantly thanks to TikTok, leading to a book deal and a top-ranked podcast.
TikTok also brought her message to a wider audience, enabling positive change in many women's lives.

INSIGHT

TikTok's Societal Role

TikTok democratized education and amplified social movements, like Project 2025.
The potential ban raises concerns about censorship and misplaced priorities, given other platforms with similar data access.

ADVICE

Save Your TikTok Data

Download TikTok data, including posts, metrics, and sponsored content information.
Screenshot follower counts, likes, and homepage for future reference.

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TikTok is (maybe) shutting down. The app I used to grow an audience of over 2 MILLION followers is likely disappearing this week –– but I’m not afraid, and you shouldn’t be either. In this episode, I’m breaking down how my team is preserving my data on TikTok and planning for a future without the app that brought us SO much. I’m also getting into how I got followers off of social media and onto my own land and how you can do the same as a business owner.

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