

1735 – Scaling your Agency with Solomon Thimothy of Clickx
Nov 21, 2023
18:58
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President & Co-Founder of Clickx, Solomon Thimothy.
Solomon, who recently launched his book "0 to 10k Scale Playbook," shared some invaluable insights on lead generation strategies and the importance of inbound marketing.
Solomon emphasized the importance of a hybrid approach to lead generation. He pointed out that relying solely on outbound strategies like cold prospecting and email outreach can be challenging, as only a small percentage of businesses actively seek these services.
Instead, he suggested focusing on inbound strategies that create a system running 24/7 without the need for constant prospecting. This can be achieved through master classes, webinars, free training, or even offering a free version of their platform.
Solomon also touched on the concept of perfectionism that many entrepreneurs grapple with. He shared that his book aims to help individuals looking to start their agency business transition from their current jobs.
He emphasized that agency businesses do not require an office location or certifications, making them accessible to anyone. The book focuses on affordability and provides a roadmap to creating a six-figure income right from the start.
Key Points from the Episode:
- Overview of Clickx and its role in helping marketing agencies scale their businesses
- Discussion on lead generation strategies and the importance of inbound marketing
- Mention of Solomon Thimothy's book, "0 to 10k Scale Playbook," aimed at helping agencies scale to $10,000 a month and beyond
- Importance of a hybrid approach in lead generation, combining outbound and inbound strategies
- Focus on inbound strategies that create a system or engine for consistent lead generation
- Debate on starting with a tripwire or making it easy for prospects to spend time with the agency
- Discussion on perfectionism and the need to launch products without delay
- Accessibility of agency businesses, not requiring an office location or certifications
- Tips on improving webinars, whether to focus on selling or booking calls
- Importance of compelling content and clear goals in webinars, whether to sell or book calls