Coffee & Compete #16 - How to Succeed as a Competitive Team of One | Mark Balkenende, Matillion
Adam is joined by Mark Balkenende, Sr. Director of Product Marketing at Matillion, to share the biggest lessons he's learned about succeeding as a competitive team of one.
In this episode, Mark shared who he prioritizes first when starting his competitive enablement program, the secret sauce behind creating quality battlecards, and how to use data to prove the output of your efforts.
For more competitive content, check out Klue's inaugural 'Competitive Enablement Summit' on Oct. 27&28.
Host: Adam McQueen
Production: Grayson Ottenbreit
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