Streaming's path to profitability, and Netflix's bold bet on WWE rights

Guy Bisson, a streaming profitability expert, shares insights on how platforms are shifting from subscriber growth to cost management amid economic challenges. Rory Gooderick discusses Netflix's bold move to acquire WWE rights, signaling a new direction in sports content. They delve into the strategic changes in content spending and advertising practices, highlighting the competitive landscape as companies adapt to maximize their revenue. This conversation uncovers the implications of these shifts for future viewer engagement and the broader streaming market.