122. How a PR Master Tells Crackling Stories with Parry Headrick

What makes a  journalistic story good? When it comes to PR, do stories actually matter? What is old game-new game approach to storytelling? 

Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I'm m your host, keynote speaker and storytelling coach, Francisco Mahfuz.

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My guest today is Parry Headrick.

Parry is the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, Parry is a PR and communications generalist who understands what makes your story crackle, and has worked with companies like Bing, Google, Oracle, Yelp, Logitech and many more. 

You can find with Parry on LinkedIn.

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You can connect with me on ⁠⁠⁠LinkedIn⁠⁠⁠, and on ⁠⁠⁠https://storypowers.com⁠⁠⁠.