My First Million The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook
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Oct 7, 2026 
Jeff Harmon, entrepreneur, filmmaker, and founder of Harmon Brothers and Angel Studios, shares the creative playbook behind Poo-Pourri and Squatty Potty. He explores finding marketplace “glitches,” turning personal problems into businesses, testing a 19-minute ad, and using comedians to create blockbuster campaigns. He also discusses community-powered movies, Hollywood economics, algorithm-friendly launches, and building prototypes with a personal vibe coder.
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Find The Glitch Before Everyone Else
- Aura Brush succeeded because YouTube ads briefly cost less than a penny per view.
- That platform glitch supplied affordable data, creating a beachhead before advertising became expensive.
Build From Problems You Already Have
- Start with problems you personally understand rather than abstract market research.
- Dr. Bob built his tongue cleaner for missionaries with bad breath, while Airbnb began as founders’ rent solution.
The 19-Minute Ad That Raised Millions
- Angel tested demand for The Chosen by running its entire 19-minute pilot as a skippable YouTube ad.
- Viewers who stayed until the end could invest, proving that a tiny highly interested audience was enough.
