Today we discuss if it makes sense for brands to invest in influencer marketing and creator collaborations with Gabe Gordon, co-founder of Reach Agency.  Gabe shares how his journey from the prestigious William Morris Agency led him to revolutionize brand storytelling through strategic influencer collaborations. Dive into a captivating case studies with Gabe that make the case for why working with creators makes sense for both B2B and B2C brands.

Explore the shifting dynamics between brands and creators and why respecting a creator’s unique vision can yield remarkable results. Learn about the profound impact of social commerce and the growing influence of creators in both B2C and B2B sectors. Gabe shares how brands are increasingly embracing creators not just as promoters but as integral parts of their business strategy.

Check out Gabe's web site - Reach Agency

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