Our guest today is Natalie Rozenblat, Marketing Strategist at the mobile marketing consultancy Incipia. Natalie and her team have unlocked some significant wins on TikTok - about which she’s written a case study as well. In this interview, we uncover the ingredients of what makes for an effective TikTok strategy - and identify the keys to capitalizing on what is still an early stage platform that is very much exploding.

Key Highlights:

🎨The challenges with creative approval on TikTok.

⭕️What the safe zone is - and why it matters.

⬇️TikTok’s download card - and why its timing matters for marketers.

🤔What happens when you click on the download card - as compared to when you click on the ad or when you swipe up.

⚖️The pros and cons of automatic creative optimization

⚡️How to use and optimize TikTok’s ad tags

🏷How interest-based audiences with relevant ad tags can be mapped to ad creatives.

💡Thinking outside the box to build an organic presence even if you aren't ready to run ads

🔐The components of high-performing creatives

👩🏽‍💻Crafting a cost-efficient influencer marketing strategy - by reaching out directly to TikTok users.

Check out the full transcript and show notes here: https://mobileuseracquisitionshow.com/episode/how-to-nail-mobile-user-acquisition-on-tiktok-with-natalie-rozenblat-marketing-strategist-at-incipia/

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