This Week in Startups E1088: Building Zero Fasting with Kevin Rose, properly pricing consumer apps, benefits of fasting & more with Big Sky Health CEO Mike Maser
Jul 28, 2020
In this engaging discussion, Mike Maser, CEO of Big Sky Health and creator of the Zero Fasting app, shares insights into the booming world of fasting apps and their health benefits. He elaborates on the transformation of Zero from a simple timer to a thriving community platform. Pricing strategies for health apps are dissected, revealing challenges and consumer adaptations. Maser also highlights the important role of community support in fasting journeys, showcasing how motivation and accountability can spark personal health transformations.
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Zero Fasting Origin
- Kevin Rose created the original Zero Fasting app as a weekend project.
- Mike Maser took over the project after leaving Fitbit, securing funding from True Ventures.
App Pricing Strategy
- When pricing subscription apps, start by researching competitor pricing in your category.
- Consider the value your app offers compared to alternative solutions, like in-person consultations.
Yearly Subscriptions
- Offering yearly subscriptions reduces cognitive overload for users, simplifying their decision-making.
- It also builds trust and incentivizes companies to continually add value, improving renewal rates.
