The Impact Multiplier CEO

How to attack a 'dominated' market, with Björn Thorngren (CEO, Meds) (S14E07)

Jun 20, 2024
Guest
Björn Thorngren
Björn Thorngren, CEO of MEDS, shares insights on identifying potential in the pharmaceutical sector, building consumer preference against competition, underestimating financial plans, lessons from co-founder resignation, and future goals. Topics include transitioning to online, creating brand recognition, challenges in reaching new customers, and strategies for business growth and market disruption.
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Episode notes
1
Intro
00:00 • 3min
2
Strategies for Success in Established Markets
03:28 • 17min
3
Challenges Faced in Raising Money and Determining Fixed Costs
20:14 • 2min
4
Navigating Challenges and Growth Strategies
22:11 • 8min
5
Importance of Agreements and Expansion Strategies for Business Growth
30:23 • 5min
6
Strategic Leadership, Market Disruption, and Global Opportunities
35:10 • 3min