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How to attack a 'dominated' market, with Björn Thorngren (CEO, Meds) (S14E07)

The Impact Multiplier CEO

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Navigating Challenges and Growth Strategies

The chapter explores the hurdles faced during exponential growth, including adapting to fluctuating demands and struggles in expanding their brand reach to rural areas. It also delves into the importance of differentiation, personalized communication, and adapting marketing strategies to engage with diverse customer segments, along with the impact of key team changes on the business dynamics.

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