Creator Science #88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K
Jan 18, 2022
Tori Dunlap, a millennial money and career expert and founder of Her First $100K, shares her inspiring journey from corporate life to empowering women in finance. She discusses her rapid rise on TikTok and how she effectively engages audiences. Tori highlights the significance of financial literacy and service-oriented content, offering tips for creating viral videos. She also delves into using media coverage to build brand credibility and reassures listeners that it's never too late to start on TikTok.
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Early Entrepreneurial Ventures
- Tori Dunlap's first business involved managing vending machines, with profits going towards her college fund.
- She also collected and sold golf balls with her dad, demonstrating an entrepreneurial spirit from a young age.
Money Taboo
- Talking about money is often taboo, hindering financial stability for many.
- Tori Dunlap believes this taboo is a systemic issue used to maintain power imbalances.
Early Money Habits
- Money habits are formed early, often solidified by age seven.
- Tori Dunlap encourages exploring one's first money memory to understand their financial outlook.