Creator Science

#88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K

Jan 18, 2022

Tori Dunlap, a millennial money and career expert and founder of Her First $100K, shares her inspiring journey from corporate life to empowering women in finance. She discusses her rapid rise on TikTok and how she effectively engages audiences. Tori highlights the significance of financial literacy and service-oriented content, offering tips for creating viral videos. She also delves into using media coverage to build brand credibility and reassures listeners that it's never too late to start on TikTok.

01:06:16

Creator website

Episode guests

Tori Dunlap

AI Chapters

Episode notes

Intro

2min

Empowering Financial Literacy for Women

17min

From Corporate to Creator: A Journey

24min

The Power of Delegation in Entrepreneurship

2min

Mastering Content Creation: Batching and Audience Insights

3min

Building Brand Credibility through Press and TikTok

7min

Late to TikTok? No Problem!

5min

Tori Dunlap is a nationally-recognized millennial money and career expert. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over 800,000 women negotiate salaries, pay off debt, build savings, and invest.

A Plutus award winner, her work has been featured on Good Morning America, the Today Show, the New York Times, TIME, PEOPLE, New York Magazine, Forbes, CNBC, and more.

In this episode, we talk about Tori’s start as a creator, what she’s learned about what works on TikTok, her best advice for getting featured in major publications, and why Service is at the core of Tori’s winning content strategy.

Learn more about Her First $100K

Follow Tori on Instagram

Follow Tori on TikTok

Follow Jay on Twitter

Follow Creative Elements on Instagram

Full transcript and show notes

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→ #132: Natalie Ellis

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