

Emma's Dilemma: HELP! I stopped buying clothes, but kept spending everywhere else...
Oct 8, 2025
23:08
Welcome back to another Emma's Dilemma. Today we're unpacking a curly one about what happens when we cut off one area of spending... but just spend the same amount in another area. In this episode I dive into:
- The difference between being pulled to spend on one specific area vs spending as a behaviour more generally
- An exercise to understand the unmet needs we might be responding to with spending transference
- The concept of hedonic adaptation and how we can combat it
- The PERMA model from Positive Psychology and how it can help us get more meaningful value from our money
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