The Broke Generation

Emma Edwards
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Aug 27, 2025 • 27min

Why September is the best time to work on your money goals (and how to make the most of it)

In this solo episode I’m sharing why September is my FAVE month for working on your financial goals, and offer you a hot little plan to see you to the end of 2025. Highlights: Why motivation is higher in September than January, and why landmarking our pursuits of change is helpful The power of a shorter runway to success The value of imminent reward The 3 Ps of short deadlines: procrastination, priorities and perfectionism A plan for your next 4 months A mindset to keep you motivated JOIN SMART SPEND-TEMBER FOR JUST AU$28! https://thebrokegeneration.com/product/smart-spendtember/See omnystudio.com/listener for privacy information.
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Aug 20, 2025 • 36min

3 things that fundamentally changed my finances forever

In this solo episode I'm taking you three behavioural turning points that fundamentally changed my finances forever. From identifying cycles that are keeping you stuck to always investigating the beliefs that your behaviour is upholding, this punchy ep is a masterclass in owning your own financial mindset and making positive change. PREORDER THE WARDROBE PROJECT! Preorder in Australia/NZ: https://amzn.to/3Jatx9x  Non-Amazon AU/NZ Preorder options: Booktopia  Preorder in the UK: https://shorturl.at/fKH5O  Non-Amazon UK Preorder: Bookshop.org  Preorder in the US: https://shorturl.at/9KNyb  Preorder in Canada: https://shorturl.at/PgcJx  Where to find Emma Website: https://thebrokegeneration.com/Instagram: https://instagram.com/the.brokegenerationTikTok: https://www.tiktok.com/@the.brokegeneration   Order my book, Good with Money! Sign up to The Glue: the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe, where you’ll also get your free Financial Values workbook.See omnystudio.com/listener for privacy information.
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Aug 14, 2025 • 22min

A week in our wallets. Cat food, charcuterie and a gastroscopy: The Comments Section with E&V

Welcome back to another week in our wallets, where we take you through what we spent in a week, why, and how we felt about it after. Where to find Emma Website: https://thebrokegeneration.com/Instagram: https://instagram.com/the.brokegenerationTikTok: https://www.tiktok.com/@the.brokegeneration   Order my book, Good with Money! Sign up to The Glue: the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe, where you’ll also get your free Financial Values workbook. Where to find Victoria Instagram: https://www.instagram.com/bad.bitch.money/?hl=en Newsletter: https://substack.com/@victoriashakeshaft Book: Know Your Worth, Victoria Vivente (9781923022430) — Readings BooksSee omnystudio.com/listener for privacy information.
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13 snips
Aug 13, 2025 • 33min

Grow your money mini series: Risk management, with Jess Brady

Jess Brady, a financial advisor and creator of The Greenhouse Money Growing Program, dives into the often-overlooked realm of risk management and insurance. She shares her personal journey of becoming uninsurable and the critical role timing plays in insurance claims. The conversation covers essential insurance types and the importance of balancing protection with affordability. Jess also exposes the complexities of health insurance, detailing costly out-of-pocket experiences and advocating for early insurance acquisition to safeguard financial futures.
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4 snips
Aug 12, 2025 • 24min

Grow your money mini series: Building your Freedom Fund, with Jess Brady

In this second episode of my mini-series with financial advisor Jess Brady, we explore the concept of a "Freedom Fund" and why investing doesn't have to be about becoming ultra-wealthy. Jess breaks down how to reframe investing as a tool for creating choices and opportunities in your life, rather than just chasing passive income. We discuss the psychological barriers that keep people from starting their investment journey and introduce Jess's six-step investment framework. Highlights: Why Jess calls it a "Freedom Fund" instead of an investment portfolio The difference between "freedom from" and "freedom to" in financial planning How investing $5 can be a gateway to building wealth over time The shocking story of a gas station worker who built an $8 million portfolio Why market volatility preparation matters more than perfect timing You will learn: How to reframe investing as a tool for creating life choices rather than just wealth accumulation The psychological barriers that prevent people from starting and continuing their investment journey Why consistency in investing matters more than sophisticated strategies How to prepare mentally for market downturns with a "sleep at night plan" Join the September cohort of The Greenhouse here: https://courses.jessicabrady.com.au/TheGreenhouseMoneyGrowingProgramxTBG   Where to find me: Website: https://thebrokegeneration.com/?v=518f4a738816 Instagram: https://instagram.com/the.brokegeneration TikTok: @the.brokegeneration  Order my book, Good with Money! https://amzn.to/4jnBupb  Preorder my new book, The Wardrobe Project, coming November 26th!  Preorder in Australia/NZ: https://amzn.to/3Jatx9x  Non-Amazon AU/NZ Preorder options: Booktopia  Preorder in the UK: https://shorturl.at/fKH5O  Non-Amazon UK Preorder: Bookshop.org  Preorder in the US: https://shorturl.at/9KNyb  Preorder in Canada: https://shorturl.at/PgcJx  **Sign up to The Glue: **the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe See omnystudio.com/listener for privacy information.
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6 snips
Aug 12, 2025 • 36min

Grow your money mini series: Your "money memoir", with Jess Brady

In this session, financial advisor and educator Jess Brady shares her journey in finance and her mission to empower others. She emphasizes the importance of understanding your personal 'money memoir'—the experiences that shape your financial beliefs. Jess discusses how reflecting on these narratives can enhance financial literacy and help overcome barriers. She also highlights the role of community in learning about money, urging listeners to adapt their financial stories in response to life changes and personal values.
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Aug 10, 2025 • 35min

Trust funds, financial secrecy, and the pros and cons of financial transparency: The Comments Section with E & V

In this episode we dissect the dynamic between a trust fund kid and a minimum wage worker, as depicted in a recent video by @Cut on Instagram: https://www.instagram.com/reel/DMx7GErP_QE/?igsh=MXZjcXVuNzVwb29qbg%3D%3D  We explore why the rich feel the need to be vague when asked about their wealth, whether financial transparency more broadly is always a good thing, and the ways in which money doesn't guarantee happiness. See omnystudio.com/listener for privacy information.
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Aug 6, 2025 • 28min

The cost of being cool: do old wounds die hard?

In this voice-note style ramble, I unpack how the elusive idea of being "cool" can impact the way we spend our money, particularly if we've got old wounds from not being one of the cool kids in high school. From expensive hobbies to dressing for who you wished you were, there's still something so idealised about being "cool" even as an adult, and as years rattle by and we we ride the ups and downs of life, can "coolness" catch us out at any age? Where to find me: Website: https://thebrokegeneration.com/?v=518f4a738816 Instagram: https://instagram.com/the.brokegeneration TikTok: @the.brokegeneration  Order my book, Good with Money! https://amzn.to/4jnBupb  **Sign up to The Glue: **the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe See omnystudio.com/listener for privacy information.
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Jul 31, 2025 • 29min

A week in our wallets: The Comments Section with Emma & Victoria

New episode style alert! Join us as we take you through a week in our wallets: what we spent, why, and how we felt afterwards. You might love it, you might hate it, but we'll never know if we don't give it a whirl. Whack this on while driving, cleaning the kitchen or on your walk around the block when you hit your limit on work BS. Like it? Slide into our DMs to let us know you want more!  See omnystudio.com/listener for privacy information.
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Jul 30, 2025 • 32min

10 things to do instead of self-soothing with spending

This solo episode tackles the familiar feeling of wanting to self-soothe with spending - those moments when you're hurtling toward an "I need a little treat" purchase. I'm sharing 10 practical alternatives that combine behavioural redirects (techniques to help you move through the urge) and behavioural replacements (activities to focus on instead). Whether you're stress shopping, doom scrolling into purchases, or feeling that "fuck it, I'm just gonna order it" moment, this episode provides a toolkit to intercept those spending runways before they take off. The goal isn't to never spend again, but to regain control when your decisions don't feel like your own. Key takeaways Learn to identify and name the emotions driving your spending urges Use movement and physical activity to shift your mental state Apply the "Tomorrow Rule" with positive, permission-focused language Channel creativity and use what you already own instead of buying new Create pause points between feeling the urge and taking action Build visual anchors that connect you to your bigger financial goals Replace the "see-want-buy" cycle with healthier behavioural patterns Complete small satisfying tasks to get dopamine hits without spending Understand that strong feelings don't equal facts about what you need Mentioned in this episode: https://www.allrecipes.com/recipe/241038/microwave-chocolate-mug-cake/  Where to find me: Website: https://thebrokegeneration.com/?v=518f4a738816 Instagram: https://instagram.com/the.brokegeneration TikTok: @the.brokegeneration  Order my book, Good with Money! https://amzn.to/4jnBupb  **Sign up to The Glue: **the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe See omnystudio.com/listener for privacy information.

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