#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin Nuckols, will be chatting with the awesome Amazonians who brought us the latest cool tools from Amazon’s 2023 unBoxed keynotes. We’ve got Teresa, Ruslana, Kelly, and Jeff here to spill the beans and give us the inside scoop. We’re going to dive deep, ask the burning questions, and get to know all the amazing stuff these experts have been working on. So grab a seat, tune in, and get ready for a fun, friendly conversation filled with fresh insights and fascinating stories from the heart of Amazon’s advertising innovations!

Key Takeaways:

• Sponsored TV: Amazon's new offering aims to democratize TV buying and make it accessible to brands of all sizes.
• Leveraging Amazon Marketing Cloud (AMC): Brands can use AMC to gain insights and measure the success of their advertising campaigns.
• Customization and Measurement: Brands should use the right mix of advertising tools and strategies to reach their target audience and achieve their business goals.

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