Why Your New Ideas Aren't Catching On and Why You Need to Leverage Friction Theory To Change That

Have you ever wondered why seemingly good ideas don't get implemented even though people know they are good ideas? As a leader who wants to introduce a new idea or innovation, it can be challenging to convince people to get on board.

Loran Norgren, Professor at the Kellogg School of Management and co-author of the book The Human Element: Overcoming the Resistance That Awaits New Ideas.

In this episode, we are going to explore the psychological frictions that oppose change. Where so many leaders are obsessed with focusing on value and features, Loran argues that it's actually four frictions that stop new ideas from being implemented.

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This episode is sponsored by Workplace from Meta.

Workplace is a business communication tool from Meta. Think Facebook, but for your company.

It's part of Meta's vision for the future of work. A future in which we'll all feel more present, connected and productive.

Start your journey into the future of work at workplace.com/future.

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