Welcome to this week’s episode of LIFTS, your snack-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Edward Hertzman, Founder & CEO of Athletech News.

On this week’s episode, recorded on November 5th, just ahead of the 2024 U.S. Presidential Election, we talk to one of the industry’s most trailblazing media mogul’s about the potential impact a change of political leadership might have on the fitness industry. We also explore the role of the media in reporting and curating the news that is driving decisions and shaping the sector. 

Hold on to your hat, this one covers a lot of ground!

About Athletech News (ATN) founded by Edward Hertzman

With a mission is to provide the fitness and wellness industry with a dynamic and trusted platform that fosters innovation, collaboration and growth, Athletech News (ATN) serves a subscriber base of almost 100,000 that spans various verticals within the fitness and wellness industry and has been transformative in the speed and detail of news delivery.

In this LIFTS podcast, topics include:

• Changes to news delivery within fitness and wellness.
• Impact of the U.S. Election on the fitness industry.
• The future of healthcare.
• The impact of rising healthcare costs on business.
• Staying true to the fitness industry’s core mission regardless of election result.
• Is a healthy active lifestyle a political issue?
• The role of media in shaping political opinion.
• Industry events– creating unique events that deliver value.
• The challenge of balancing sponsorship with content credibility.
• The ingredients of a successful media outlet.
• Final thoughts: media influence and the U.S. Election.

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0:00       Intro

2:36       Changes to news delivery within fitness and wellness

6:19       Impact of the U.S. Election on the fitness industry

10:12    What does the future of healthcare look like?

16:06    The impact of rising healthcare costs on business

17:08    Staying true to the fitness industry’s core mission regardless of the Election result

21:41    Is a healthy, active lifestyle a political issue?

23:14    The role of media in shaping political opinion

25:35    Industry events – cutting through the crowd and making meaningful connections

30:21    Balancing sponsorship with content credibility

35:38    The ingredients of a successful media outlet

39:13    Final thoughts: Media influence and the U.S. Election