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Getting Pulled In By A Friend
- Isa describes being inducted by a diehard friend who signed her up and forced commitment by prepaying classes.
- She got emotionally swept up and let herself feel during classes even though she originally resisted the hype.
Reporter Offered Conversion Perk
- Amanda recounts interviewing SoulCycle insiders and being offered free classes to 'convert' her to the brand.
- She resisted because she dislikes being told who to be and didn't want to be sold a manufactured identity.
Engineered Transcendence
- SoulCycle intentionally crafts a nightclub-like, inspirational atmosphere to create transcendence beyond mere exercise.
- The brand recruits charismatic instructors and trains them to manufacture emotional moments and follower devotion.