The Cult of SoulCycle
Sounds Like A Cult
00:00
Introduction
Every week, isa medina and manda montel go deep into a fanatical fringe group to try and answer the big estion. The cult of soul cycle was started in two thousand six by these two ladies who basically set out to create the starbucks of spinning. They got really specific about building up the branding and the instructors to make soul cycle kind of this exclusive, addictive, almost spiritual, more than exercise experience for people.
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