Ep 15: Four Points to Operate in an Attention Economy w/ Jai Dattani

Apr 3, 2023

37:32

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

Sara interviews Canva’s Global Head of Social; Marketing, Editorial, and Content Strategy, Jai Dattani.

Jai introduces us to the concept of the Attention Economy … We’re in a time where all businesses, brands, and people are vying for eyeballs and vying for attention. How do we “stop the scroll” and get prospects and consumers to engage with our brand or product?

Jai’s global experience in building brands that become household names makes him an invaluable resource as he shares with us the Four Points to Operate in an Attention Economy.

The two spend their time discussing the overarching brand story we want to leave our consumers with, how to create content that balances data with intuition, and ultimately, how to measure success. Thankfully, it’s not fully dependent on “The Algorithm!”

Additionally, Jai leaves us with a very solid argument as to why penguins may, in fact, be the best bird.

Jai's book reference: https://buildingastorybrand.com/

STAY UP TO DATE! connect.saramurray.com