The GaryVee Audio Experience What's The Latest For Creators and Communities? | Marketing For The Now Ep. 28
Oct 21, 2021
Arlen Hamilton, founder of Backstage Capital, champions funding for underrepresented tech founders, while Emily Zuge, a TikTok sensation, shares her journey in creating viral satirical content. They discuss the evolving creator economy, authenticity in brand collaborations, and the importance of community engagement. Emily reflects on her rapid rise to fame and partnerships with major brands, while Arlen emphasizes the transformative power of venture capital in tech. Their insights reveal the innovative strategies driving today's digital marketing landscape.
AI Snips
Chapters
Transcript
Episode notes
Getting Brand Deals
- Creators should do something clever and original with brands they love.
- This organic approach is better than directly asking for brand deals.
Building Relationships with Brands
- If you genuinely admire a brand, create free content featuring it.
- This can attract their attention and lead to partnerships, unlike simply asking for deals.
Deep Focus vs. Trend Chasing
- Arlen Hamilton prefers focusing deeply on a few platforms instead of adopting every new trend.
- She believes in understanding platform context to effectively resonate with the audience.