Joe Moruzzi founder CEO and innovator of Pleesecakes the show-stopping cheesecake which took Instagram by storm. From Pleesecakes, to mini-pleesecakes, to events to Freezecakes, Joe Moruzzi has pivoted and adjusted the Pleesecake concept in order to get the delicious and eye catching product to be more accessible to consumers across the country, but creating one of the first Frozen Cheesecake products in the UK comes with it's challenges and this is what we are here to discuss.

Not only that but Joe and I discuss the journey to Pleesecakes, the highs and the lows and how it affected him as a person, as well as discussing where this flare and creativity for such a unique product came from.

Topics discussed:

Journey from Painter and Decorator to Pleesecakes
Where the idea came from
The power of social media and the effect Instagram had on the business
Joe's passion for food
How the business affected Joe's health and wellbeing
Balancing having a baby as well as an early stage business
Plant-based and Vegan

You can now find Freezecakes in COOP so definitely go and check it out

If you want to find out more about becoming a Greedy Vegan head to www.greedyvegan.uk

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Ep.54 From Pleesecakes to Freezecakes and Everything in Between; Joe Moruzzi's journey to PLEESE