E171 Tim Kreienkamp, Chief Data Scientist at Adtriba

Today's guest is Tim Kreienkamp, Chief Data Scientist at Adtriba in Hamburg. Founded in 2015, Adtriba helps marketing managers make better online, performance and brand marketing decisions to optimize ROI. The team has developed a SaaS solution for holistic marketing measurement and optimization, customer journey analysis and cross-channel performance reporting.

Using software based on machine-learning, customers can evaluate individual channels and compare them against each other in order to optimally allocate marketing spend. The solution integrates into the website with just a few clicks and can be used immediately with your first reliable insights and optimizations available in a very short time.

In the episode, Nevin will tell you about:

Adtriba’s impact in applying AI within marketing,

The benefits of using marketing mix modelling,

Challenges of applying AI within industry, such as autonomous driving,

What he loves most about his job,

and Advice to Data Scientists on making the most from your career