Financial Advisor Success

Ep 435: When The Next-Gen “Wealth Builder” Offering Becomes The Main Driver Of Growth For A $1B+ Advisory Firm with Gideon Drucker

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Apr 29, 2025
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INSIGHT

Serving Next-Gen With Dedicated Offering

  • Firms often try to serve next-gen clients as heirs of retirees but miss meeting their unique needs.
  • Building a dedicated offering for younger clients drives meaningful growth within traditional firms.
INSIGHT

Two Divisions for Different Client Needs

  • Drucker Wealth has two divisions: retirees and Wealth Builder for mid-career professionals.
  • The Wealth Builder division focuses on comprehensive planning for high-income families in their 30s-40s.
INSIGHT

Wealth Builder Is Growing Division

  • Wealth Builder clients represent about 275 families and $170M AUM.
  • They rapidly grow but generate a smaller revenue share than the retirement division, which dominates overall revenue.
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