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Michael Hyatt, expert in getting noticed in a noisy world, shares insights on building a digital platform, authenticity in leadership, and engaging with audiences effectively. Discussion includes strategies from his book 'Platform: Get Noticed in a Noisy World'.
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Quick takeaways
- Having a home base online is crucial for controlling messaging and branding.
- Engaging in dialogue on social media builds trust and increases conversion rates.
Deep dives
Building a Strong Online Presence with a Home Base
Having a home base in cyberspace, such as a blog or podcast, allows individuals to control their messaging and branding. This home base is essential for building a sustainable platform over time, unlike embassies like Facebook or Twitter, which should be used to direct people back to the home base for deeper engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode