Newsflash: heart disease is still America’s #1 killer.

Despite groundswell interest in all things wellness, the incidence of atherosclerotic disease is at an all-time high. One out of every two people in the United States will suffer some form of cardiac ailment. And one out of every three people will actually die of heart disease. Meanwhile, we are exporting the standard American diet overseas like it's the next blockbuster installment of The Avengers. The result? The developing world is now facing rates of lifestyle-related illness unprecedented in the history of humankind.

This is a disaster.

The great irony of course is that 80-90% of chronic illnesses like atherosclerosis, type-2 diabetes and obesity are preventible and oftentimes even reversible via simple diet and lifestyle alterations.

I can preach all day, but to truly capture the attention of the mainstream, catalyze seismic cultural change and put an end to avoidable disease, we desperately need more highly qualified medical professionals who understand the complicated mechanisms that lead to these diseases and are compelled to implement the preventive measures required to combat and avoid them.

This is where cardiologist Robert Ostfeld, MD comes in.

A summa cum laude graduate of the University of Pennsylvania with a medical degree from Yale and a Masters in Epidemiology from Harvard, Dr. Ostfeld did his internship and residency at prestigious Massachusetts General Hospital and his cardiology fellowship and research fellowship in Preventive Medicine at Brigham and Women's Hospital – both teaching hospitals of Harvard Medical School.

An insanely smart dude with mad skills and a bulletproof resume, Robert had his pick of the litter when it came to choosing where to hang his professional hat. Most would have chosen the highest paying, most coveted cardiology department in the country. But this guy had different plans. Instead, Robert headed north of Manhattan to The Bronx to work with underprivileged populations at Montefiore Hospital, while also serving as Associate Professor of Clinical Medicine at the Albert Einstein College of Medicine.

That right there says a lot about what kind of guy Robert is. But there's more to the story.

Despite training with the best at Yale and Harvard, Robert was nonetheless left with little understanding when it came to nutrition. For years thereafter, he applied evidence-based medicine, recommended a “healthier” lifestyle (which typically included a Mediterranean-style diet), and watched somewhat helplessly as his patients’ diseases all too often progressed. Frustrated and dissatisfied with his patients' consistent inability to achieve true health, he started to search for alternative means of combating chronic disease.

This search led him to The China Study* by T. Colin Campbell;