The Art of Selling Online Courses 210 How I Built an 8-Figure Business (Heath Adams interview)
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Nov 27, 2025 
Heath Adams, known as The Cyber Mentor, built a successful eight-figure cybersecurity training business from scratch. He shares insights on the importance of authenticity over algorithm tricks, emphasizing his organic content strategy that avoided ad spending. Heath discusses scaling from a solo venture to a 30-employee team, the evolution of his pricing model, and the significance of focusing on one marketing channel at a time. His advice for aspiring course creators centers on perfecting one product, staying genuine, and embracing feedback from the community.
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From Consultant To Training Company
- Heath transitioned from consulting to training after YouTube content generated inbound consulting leads with no revenue kickbacks.
- He launched a course in late 2018/2019 that shifted the company overnight into a training-first business.
Dominate One Channel First
- Focus on one distribution channel first to avoid burning resources on recreating content across formats.
- Once you dominate a channel, hire or delegate to expand into other platforms and formats.
Authenticity Beats Algorithm Hacks
- Authentic content outperforms algorithm-hacking because audiences and platforms reward genuine value.
- Overreliance on AI-written posts often reads as inauthentic and reduces trust immediately.