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Paisa Vaisa with Anupam Gupta
Optimize Your Bank Account with Rohit Bhasin of Kotak Mahindra
Aug 5, 2024
Join Rohit Bhasin from Kotak Mahindra, a banking professional, as he shares insights on transforming your financial strategy. He highlights the surprising similarities between FMCG products and bank accounts. Discover how to utilize sweep accounts for better savings and liquidity. Rohit also discusses the importance of early financial literacy for children and provides cybersecurity tips to protect against phishing scams. This conversation is packed with practical strategies to enhance your banking experience!
38:23
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Quick takeaways
- The podcast stresses the importance of understanding consumer needs to create demand-driven banking products, moving away from traditional sales-focused approaches.
- Rohit discusses innovative products like sweep accounts that optimize financial management by offering better returns on idle funds while ensuring liquidity.
Deep dives
Consumer-Centric Banking Shift
The importance of shifting from a sales-oriented approach to a consumer-centric model in banking is emphasized. It is highlighted that traditionally, banks create products based on competition and features without truly understanding consumer needs. The banker utilizes insights from the FMCG industry to advocate for understanding genuine consumer pain points and designing products that address these needs effectively. This cultural transformation aims to enhance customer engagement and create demand-driven products rather than push-driven sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode