Squawk on the Street Squawk on the Street+ Coca-Cola CEO James Quincey 2/11/25
Feb 11, 2025
James Quincey, CEO of Coca-Cola, provides insights into the company’s recent earnings beat and U.S. growth strategies. He discusses how effective marketing and innovation have driven success, particularly in a challenging economy. Quincey highlights the importance of affordability for lower-income consumers and how the company navigates geopolitical challenges through local investments. He also addresses shifting consumer preferences towards healthier options and adaptations in their product lineup, ensuring resilience and competitiveness in the beverage market.
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Holistic Success
- Coca-Cola's recent success is attributed to a combination of factors, not a single solution.
- These factors include marketing, innovation, commercial execution, and pricing strategies.
Consumer Demand
- Lower-income consumers in the U.S. and Western Europe face disposable income pressures.
- Coca-Cola offers affordable options to cater to this segment while experiencing robust overall demand.
Pricing and Packaging Strategy
- Use a variety of packaging and sizes to cater to different budgets and preferences.
- This strategy helps manage situations with varying income levels and overall good demand.