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2min chapter
Squawk on the Street+ Coca-Cola CEO James Quincey 2/11/25
Squawk on the Street
Navigating Geopolitical Challenges with Local Investment
This chapter explores how a prominent global brand adapts to geopolitical complexities in the Middle East, particularly in the face of boycotts affecting American companies. It emphasizes the significance of local production and community support as strategies for brand resilience and market investment.
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