The Very Dental Podcast Network Very Dental: "The Great Hygiene Migration" with Amy Morgan
"...a hygiene dollar, even in the best of times, has at best a 15-20% profit margin. A doctor dollar has up to 60%..." -Amy Morgan
Amy Morgan will give you 52% clinical excellence. But she wants 48% for business excellence! Amy joined Spear in 2018 as Vice President of Consulting Strategy. For more than 25 years as a She's been a consultant and trainer for more than 25 years and is the former CEO of Pride Institute.
Amy and Alan had a wide ranging conversation at the Spear Summit back in September. Some of the topics they covered include:
- How did Spear quickly retool for the COVID crisis? Is she over Zoom?
- Once the "fight or flight" crisis was over, what did Amy and Spear Education learn?
- "The Great Hygiene Migration"
- What's the strategy for the lack of hygienists? (spoiler: you can't wish for something that's not there)
- Healthy patients vs. less healthy patients
- Doctors should NOT be doing hygiene
- Embrace your inner hypochondriac
- What do you do for COVID no-shows? (RFR..."reason for return")
- Having patient sign their financial commitments ("we hold this spot for YOU")
- "Lost time fee" vs. "missed appointment fee" (you can have that one for free!)
- "It's OK to not like people"
- Paying your team well is important, but you need to know how to do it right.
- "Don't chase behaviors but question beliefs"
- How does a team member show their value objectively?
- Variable component of pay: quarterly bonuses paid out over a quarter
- A very fat pitch for Spear Practice Solutions!
- A specific hygiene formula: hygiene wages should range 30-40% of their production
Some links from the show:
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