The Long Game Kitchen Side Episode 200: The Long Game Magazine Pre-Launch
The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magazines in the past and the influence it had on them. They express excitement about creating something tangible and different in today's digital age. The conversation explores the joys and challenges of running a business, as well as the turning points and milestones experienced by the team. The greatest joy for the team is working with their talented and growing team, seeing them thrive and achieve great things. The challenges include generating consistent pipeline, retaining and upselling clients, and building and growing the team. The turning points include hiring key team members, landing big clients like Jasper and Hotjar, and restructuring into pods. The team also discusses the importance of facing fears, being present, and having faith in oneself.
Key Takeaways
- The hosts reflect on their favorite moments and surprises from the podcast
- The idea of creating a magazine stemmed from the desire to have something tangible and different in today's digital age
- Reading magazines in the past had a significant influence on their interests and perspectives
- Creating a magazine allows them to showcase their work and create a high-value artifact The greatest joy of running a business is working with a talented and growing team
- Challenges include generating consistent pipeline, retaining and upselling clients, and building and growing the team
- Turning points include hiring key team members, landing big clients, and restructuring into pods
- Facing fears, being present, and having faith in oneself are important for personal and business growth
Show Links
- Join our waiting list to receive the podcast magazine upon launch! Register now at beomniscient.com/magazine.
- Connect with David Khim on LinkedIn and Twitter
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Allie Decker on LinkedIn and Twitter
- Connect with Samuel Lund on LinkedIn
- Connect with Omniscient Digital on LinkedIn or Twitter
What is Kitchen Side?
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: