Masters of Scale
Rapid fire fun: Slutty Vegan’s Pinky Cole + ocean educator Philippe Cousteau Jr., live from the Masters of Scale Summit
Nov 5, 2024
Join Pinky Cole, the dynamic founder of Slutty Vegan, known for her inventive marketing and brand-building, as she shares insights on capturing consumer attention and competing with industry giants. Philippe Cousteau Jr., the ocean advocate and grandson of Jacques Cousteau, passionately argues for prioritizing ocean preservation over space exploration. He highlights the economic potential of healthy oceans and the urgent need for investment to tackle climate change. Together, they inspire listeners to embrace joy, innovation, and responsibility.
29:36
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Quick takeaways
- Pinky Cole emphasizes the importance of authenticity and fun in brand identity, which plays a critical role in capturing consumer attention.
- Philippe Cousteau Jr. advocates for investing in ocean sustainability, highlighting its vital role in combating climate change and generating economic returns.
Deep dives
Pinky Cole's Branding Strategy
Pinky Cole discusses her approach to the Slutty Vegan brand, emphasizing the importance of capturing consumer attention in a crowded marketplace. She points out that the provocative name engages customers, creating immediate conversation and intrigue. Despite recognizing that some may be put off by the name, Cole believes in staying true to her brand’s identity and catering to those who appreciate it. Her strategy balances making vegan food accessible while maintaining an appealing and fun atmosphere for all demographics.
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