Masters of Scale Rapid fire fun: Slutty Vegan’s Pinky Cole + ocean educator Philippe Cousteau Jr., live from the Masters of Scale Summit
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Nov 5, 2024 
Join Pinky Cole, the dynamic founder of Slutty Vegan, known for her inventive marketing and brand-building, as she shares insights on capturing consumer attention and competing with industry giants. Philippe Cousteau Jr., the ocean advocate and grandson of Jacques Cousteau, passionately argues for prioritizing ocean preservation over space exploration. He highlights the economic potential of healthy oceans and the urgent need for investment to tackle climate change. Together, they inspire listeners to embrace joy, innovation, and responsibility.
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Balancing Accessibility and Affordability
- Find a healthy balance to serve all people and create a universal brand.
- Make your brand accessible to those who need it and enjoyable for those who can afford it.
Authentic Marketing
- Keep your marketing authentic, vulnerable, and relatable by meeting people where they are.
- Create a safe space for your audience where they feel connected to you as a person, not just a business.
Creating a Party Atmosphere
- Pinky Cole emphasizes that Slutty Vegan locations feel like a party.
- This lively atmosphere contributes to the brand's unique identity and appeal.