

Your Behavioral Science Questions (and more!) Answered.
Mar 27, 2025
Get ready for a fun deep dive as Kurt and Tim answer quirky listener questions! They share hilarious stories about how they met and their journey into behavioral science. Expect myth-busting about motivation and the importance of applying these concepts in everyday life. They wrap up with a lighthearted debate on whether a rhino-sized corgi or a corgi-sized rhino would make a better pet. Tune in for a mix of laughter and learning!
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Meeting Tim
- Kurt and Tim met at BI Worldwide, where Kurt worked.
- Tim, the expert on a client project, impressed Kurt with his knowledge during a meeting.
Tim's Inspiration
- Tim's interest in behavioral science sparked from a disagreement about monetary incentives.
- Research on cab drivers and irrationality solidified his passion.
Kurt's Journey
- Kurt's interest in human behavior began with a consumer behavior class during his MBA.
- Studying illogical pricing and non-cash incentives further fueled his interest.