

Without Data, It’s All Just Vibes
Jan 7, 2025
Steve Reider, President of Bancography, dives into the evolving landscape of bank branches and their declining numbers. He discusses the intriguing dynamics of branch profitability, revealing it's not just credit unions that are shrinking. The role of data analytics in strategic decision-making comes into focus, alongside a look at how cashless models can enhance banking accessibility in underserved areas. Plus, hear about the intersection of banking trends, technology, and even film critiques of AI, ensuring a thought-provoking conversation!
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Branch Relevance
- Branches remain important for many despite online banking's rise.
- Many customers find financial matters complex and prefer in-person guidance.
Branch User Demographics
- Small business clients are significantly more profitable than individual consumers.
- Focus on which customers use branches, not just the overall numbers.
Bankography's Evolution
- Bankography started as a software tool, then added consulting services.
- The smallest client was a credit union with six employees opening its first external branch.