Land of the Giants

Netflix vs. Hollywood | Part 1

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Jul 14, 2020
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ANECDOTE

Breaking Bad's Netflix Boost

  • Breaking Bad gained a huge audience boost from being on Netflix, reversing typical TV show audience drops.
  • Netflix's commercial-free binge-watching model gave the show the breathing room to become a cultural phenomenon.
INSIGHT

Netflix Trains Viewers Off TV

  • Netflix initially benefited studios with extra cash by licensing leftover content.
  • But it trained audiences to watch shows on Netflix instead of live TV, threatening networks' core business.
INSIGHT

Netflix's Original Content Strategy

  • Netflix realized it couldn't rely forever on licensed shows and needed to produce its originals.
  • Its goal: become HBO faster than HBO could adapt to digital streaming.
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