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Breaking Bad's Netflix Boost
- Breaking Bad gained a huge audience boost from being on Netflix, reversing typical TV show audience drops.
- Netflix's commercial-free binge-watching model gave the show the breathing room to become a cultural phenomenon.
Netflix Trains Viewers Off TV
- Netflix initially benefited studios with extra cash by licensing leftover content.
- But it trained audiences to watch shows on Netflix instead of live TV, threatening networks' core business.
Netflix's Original Content Strategy
- Netflix realized it couldn't rely forever on licensed shows and needed to produce its originals.
- Its goal: become HBO faster than HBO could adapt to digital streaming.