The Rebooting Show Semafor's Rachel Oppenheim on stakeholder media
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Apr 1, 2025 Rachel Oppenheim, CRO of Semafor, a media company specializing in stakeholder media, dives into innovative approaches to journalism and audience engagement. She discusses the shift from passive viewership to active community-building and the importance of meaningful events. Oppenheim emphasizes the need for authenticity in communications and shares insights about forging long-term relationships over transactional ones. She also reflects on how Semafor adapts to the evolving media landscape by centering on stakeholder engagement and niche market focus.
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Early Praise for Oppenheim
- Brian Morrissey recalls Justin Smith praising Rachel Oppenheim's abilities early on.
- This conversation explores Semafor's revenue model and event strategy.
From Journalism to Sales
- Rachel Oppenheim's initial focus was journalism, driven by her passion for the field.
- Her curiosity about business models led her to explore the revenue side of media.
Sales and Reporting Similarities
- Sales and reporting share similarities, requiring relationship building and a long-term approach.
- Both roles demand trustworthiness, reputation management, and a drive to succeed.