Semafor's Rachel Oppenheim on stakeholder media
The Rebooting Show
Exploring the Dynamics of Event Sponsorship and Stakeholder Engagement
This chapter explores the evolution of sponsorship in events, emphasizing the mutual benefits for sponsors and attendees through meaningful brand alignment. The discussion also touches on the aspirations tied to major gatherings like the World Economic Forum, reflecting on the roles of CEOs, policymakers, and media leaders.
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