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Semafor's Rachel Oppenheim on stakeholder media

The Rebooting Show

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Exploring the Dynamics of Event Sponsorship and Stakeholder Engagement

This chapter explores the evolution of sponsorship in events, emphasizing the mutual benefits for sponsors and attendees through meaningful brand alignment. The discussion also touches on the aspirations tied to major gatherings like the World Economic Forum, reflecting on the roles of CEOs, policymakers, and media leaders.

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