The Best Ever CRE Show JF 4008: From Data To Deals, Funnel Design and Authenticity That Closes ft. Luis Green
Aug 25, 2025
Luis Green, Managing Partner & Founder at Arbet Capital Partners, shares his intriguing journey from a decade in e-commerce to leading a capital division in real estate. He discusses the advantages of a dedicated capital arm for attracting institutional investors and offers high-impact fundraising tactics. Luis highlights the critical role of trust in investor relations and effective systems for managing inquiries. He emphasizes the importance of authenticity and strategic communication, empowering entrepreneurs to overcome investment objections and build valuable connections.
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Common Data Core Between E‑Commerce And Real Estate
- E-commerce and real estate share the same analytical core: competitor, pricing, and consumer analysis.
- Luis Green used his e-commerce analytics skills to evaluate properties and transferable decision frameworks.
From Seed Investment To Capital Partner
- Luis invested early into his brother and cousin's fix-and-flip projects after his e-commerce business stabilized.
- That success led him to join Arbet Group and spin off Arbet Capital Partners to run the capital arm.
Create A Dedicated Capital Division
- Create a separate capital arm to diversify vehicles and retain investor relationships across strategies.
- Use the capital division to manage LP communication and avoid giving away your investor list to third parties.