In this short, tactical episode, AJ and Johnny deliver a science-backed masterclass on how to create presentations that audiences remember. Forget reading from your slides and dumping data. This episode outlines four proven strategies that top speakers use to captivate attention, boost retention, and make every talk land with clarity and impact.
What to Listen For:
[00:00] The brutal truth: people forget 90% of what they hear
[00:58] Strategy #1: Control the 10% – what’s the one thing they should remember?
[01:44] The science behind memory decay and how to structure around it
[03:05] Strategy #2: Use the Memory Curve – why timing matters more than you think
[04:12] Why you must “open with fire and close with clarity”
[05:23] Strategy #3: Kill the Split-Attention Effect – how to avoid losing your audience to your slides
[06:32] Minimal text, bold visuals, and Phil Jackson’s secret to motivating elite performers
[07:58] Strategy #4: Prevent Cognitive Overload – why more data = less retention
[09:04] The Rule of Three: a high-performer’s framework for simplifying complex ideas
[10:12] Recap of the 4 strategies that separate forgettable from impactful
[10:46] How top performers “wire it” – real-world drills inside the X-Factor Accelerator
[11:15] What “persuasion triggers” are—and how they level up leaders in real time
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Resources from this Episode
Dr. Abbie Marono's website
The Upper Hand
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