E560: Was This The Worst Prime Day Ever?

Dave joins the podcast today to talk about Prime Day 2024; what their early sales look like, whether Chinese Marketplaces are going to start more shopping holidays, and why this might be the worst Prime Day so far.

 

Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today! 

 

Prime Day 2024 has been nowhere close to what we've seen in sales the year before. 

 

Now these might be niche and brand specific, but it's worth pointing out that maybe this year hasn't been as great as last year, where we saw 2.5x to 3x the number of sales. 

 

From a mixture of the early results and an overall negative perception of the shopping holiday, here's why Dave and I think this might be one of the worst Prime Days since its inception. 

 

Big Takeaways

• Prime Day sales boosts might not be felt by everyone - it could vary depending on brand and niche.
• If you aren't trying to spread brand awareness, it might not be worth it to sell your products at a loss.
• Chinese competitors like Temu and Shein might start to challenge Amazon's dominance on Prime Day and create their own shopping holidays in the US.

 

Timestamps

• 00:00 - Introduction and Sponsor
• 02:17 - Early Results of Prime Day
• 02:39 - Feelings about Prime Day
• 04:17 - Why this might be the worst Prime Day
• 06:32 - Pent-up demand and scouting orders the day before
• 09:57 - The Negative Perception Around Prime Day
• 12:41 - Will chinese competitors hop on the same trend?
• 14:17 - Predictions: More shopping holidays are coming
• 18:10 - Casual stories with Mike and Dave

 

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Thanks for listening!

 

Until next time, happy selling!