It's been almost two years since fare-filing platform ATPCO bought Routehappy - a deal that not only secured Routehappy's position on the aviation map but also set about a major evolution of the 54-year-old buyer.

Routehappy's rich content platform, essentially a mechanism to showcase features and amenities of aircraft and airlines at the booking phase for consumers, has spearheaded a wider shift to retailing and next-generation distribution for ATPCO.

Routehappy CEO Robert Albert clearly created something that legacy platform ATPCO realized would be beneficial to its own future, working alongside its existing fare and data services.

The story behind Routehappy is an important one for startups to understand, as a small but growing business had to forge relationships with huge companies and illustrate to the industry that it was a product worth using.

Ex-Travelocity strategy exec Albert's story ranges from the usual dilemmas around making money, how to solve the problems it faced and, most recently, getting acquired.

He joins us for episode ten of How I Got Here.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

Other episodes: on PhocusWire and Mozio.

See omnystudio.com/listener for privacy information.

28: Ginny Mineo / Why The Content Marketing Playbook Needs to Change