How I Write Packy McCormick: How To Publish Your Best Ideas Online
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Feb 28, 2024 
Packy McCormick, the creator of the popular newsletter 'Not Boring' and founder of a $40 million venture fund, shares his journey from just a handful of subscribers to massive success. He discusses his unique writing style that combines humor and depth, which engages a vast audience. Packy explores the intersection of writing and investing, revealing how sharing knowledge can be transformative. He emphasizes creating quality, long-lasting content in a world filled with fleeting distractions and reflects on finding inspiration amidst technological stagnation.
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Packaging Ideas
- Start with a title that embodies the core idea of your piece.
- Develop the thumbnail and first sentence after writing, focusing on a strong visual or statistic for the thumbnail.
Good Titles and Thumbnails
- Craft titles that are attention-grabbing, convey the main idea, and have a touch of humor, like puns.
- Focus on shocking statistics or visuals for thumbnail images, especially on platforms like Twitter.
Introduction Strategy
- Focus on writing introductions that set the direction and arc of your piece, like plotting a ski run.
- Establish a clear framework in the introduction, allowing the rest of the content to flow naturally.
