How I Write

Packy McCormick: How To Publish Your Best Ideas Online

326 snips
Feb 28, 2024
Packy McCormick, the creator of the popular newsletter 'Not Boring' and founder of a $40 million venture fund, shares his journey from just a handful of subscribers to massive success. He discusses his unique writing style that combines humor and depth, which engages a vast audience. Packy explores the intersection of writing and investing, revealing how sharing knowledge can be transformative. He emphasizes creating quality, long-lasting content in a world filled with fleeting distractions and reflects on finding inspiration amidst technological stagnation.
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ADVICE

Packaging Ideas

  • Start with a title that embodies the core idea of your piece.
  • Develop the thumbnail and first sentence after writing, focusing on a strong visual or statistic for the thumbnail.
ADVICE

Good Titles and Thumbnails

  • Craft titles that are attention-grabbing, convey the main idea, and have a touch of humor, like puns.
  • Focus on shocking statistics or visuals for thumbnail images, especially on platforms like Twitter.
ADVICE

Introduction Strategy

  • Focus on writing introductions that set the direction and arc of your piece, like plotting a ski run.
  • Establish a clear framework in the introduction, allowing the rest of the content to flow naturally.
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