http://www.tropicalmba.com/nameyourbusiness/ This week's episode is about a question that Dan and Ian are struggling to answer right now: What is the best way to go about naming a new business or product?

A lot of times you only get one chance to get people's attention. Choosing the right name could unlock the door to great success, and branding your business incorrectly could prove disastrous.

Today's guest knows this challenge better than anyone.

Alexandra Watkins is the founder of a company called Eat My Words, which specializes in naming brands and products. She is also the author of a book on the subject called "Hello, My Name is Awesome".

This interview originally started out as a discussion about Alexandra's book, but it ended up taking a serious turn about halfway through, when Alexandra went to great lengths to help Dan and Ian find a new name for this podcast.