The Game with Alex Hormozi The Shortcut to High Margin Income. Hormozi Hotline | Ep 984
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Dec 30, 2025 In this lively session, Alex dives into strategies for scaling businesses through automation and marketing. He shares insights on transitioning to subscription models and leveraging partnerships, particularly in wedding photography. The discussion also touches on managing creative content and the importance of community over education for recurring revenue. Alex emphasizes the value of real-world experiences in B2B pitches and offers practical advice for entrepreneurs seeking high-margin income.
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Monetize Automation Skills With A Certification
- Sell your automation skill as a paid certification or annual membership to hit high income targets.
- Price at $3k–$6k and sell ~2 people/week or 100 people at $5k to reach ~$500k net annually.
Sell On Calls To Convert Higher
- Use a sales-call funnel rather than direct checkout to increase conversions.
- Sell on the call and have them buy immediately to smooth onboarding and billing.
Sandwich Rituals For Predictable Lunches
- Alex describes his sandwich-eating ritual including pre-tearing meat and front-loading sauce for consistent ratios.
- He uses this routine to avoid mess and ensure predictable bites during livestreams.