Simple Steps to Stand Out in a Crowded Dental Market | GMS
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Dec 1, 2025
In a competitive dental landscape, standing out means forming genuine community connections. The discussion focuses on the concept of 'psychological gravity,' where practices foster trust through thoughtful gestures and partnerships. Listeners learn about essential skills like owning a unique identity and creating recurring community touchpoints. From engaging local businesses with personalized gifting to utilizing storytelling for engagement, the strategies outlined aim to build loyalty and make dental practices indispensable in their neighborhoods.
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Marketing Is A Reputation System
Ground marketing is a reputation system that earns affection, not attention.
Psychological gravity makes people feel seen and pull them toward your practice.
volunteer_activism ADVICE
Use Thoughtful Gifts To Open Doors
Do give thoughtful gifts and local promotion to businesses (e.g., coffee shops) to create reciprocity.
Offer 'free checkup and coffee' cards and ask to leave them or set up a small booth during busy times.
volunteer_activism ADVICE
Capture Employee Leads On The Spot
Do collect employee sign-ups or exclusive offers before you leave any partner location.
Offer an exclusive benefit (e.g., free whitening) so you can follow up with names and numbers.
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In a city packed with dental options, are you remembered or just another name?
The difference comes down to ground marketing that creates genuine connections, not just quick deals. In this episode, we explore how dental practices can break free from the endless cycle of discounts and competition by building relationships rooted in trust, affection, and visibility in the community.
Michael reveals a strategic approach to ground marketing that shifts from transactional tactics to authentic engagement. Instead of simply distributing coupons, you’ll learn to cultivate "psychological gravity" (making your practice a place where people feel both seen and appreciated.) Discover practical methods like thoughtful gifting to local businesses, collaborative content creation, and personalized outreach that make your dental practice irreplaceable. With step-by-step examples, from coffee shop partnerships to school involvement, this episode outlines four indispensable skills: 1. psychological gravity, 2. position power, 3. participation loops, and 4. proof cycles, empowering you to foster real loyalty and stand out as your community’s trusted dental home.
What You'll Learn in This Episode:
How to turn ground marketing into a systematic reputation-builder, not just a to-do list
The meaning of "psychological gravity" and how to create it in your neighborhood
Ways to use thoughtful gifts and gestures to engage local businesses and build trust
How to use storytelling to position your dental practice as irreplaceable
Simple participation loops that ensure ongoing community engagement
Setting up proof cycles to showcase your reliability and gratitude
Real-world examples including partnerships with coffee shops, gyms, and schools
Moving from transactional to authentic, community-embedded marketing strategies
Press play to discover how you can reimagine ground marketing and turn your dental practice into the community’s local favorite!
Learn More About the Ground Marketing Course Here:
The Dental Marketer